Insights
Vanity metrics and how to avoid them
October 6, 2021 •Sorcha OBoyle
Industry benchmarks (and a Black Friday sneak peek)
September 22, 2021 •Sorcha OBoyle
Context is everything. To truly understand your brand’s performance, you need to be able to compare your performance metrics with your competitors’....
Read MorePodcast: Orlagh McCloskey and Henrietta Rix, Founders of Rixo
September 14, 2021 •Sorcha OBoyle
RIXO is the breakout brand of the last few years. It's been called everything from a cultural zeitgeist to an instant classic from the moment it...
Read MoreYour checklist for peak 2021
August 26, 2021 •Sorcha OBoyle
How do you know you’re truly a direct-to-consumer brand?
Read MoreWomen’s fashion brand Wyse London is taking the world by storm. For this episode of the Industry Leaders Podcast, we sat down with founder Marielle...
Read MoreEmail in focus: What to do about Apple’s iOS 15 Update
August 6, 2021 •Dean Morris
Disruption is the name of the game.
On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands (and...
Read MorePass the parcel: Why subscriptions are the future
August 4, 2021 •Sorcha OBoyle
26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...
Read MoreWhat do most D2C CEOs overlook? How can Boards and NEDs help CEOs to do their job better? And what will the High Street look like in 2030? We sat...
Read MoreDigital Forum: 3 tips for peak planning
July 7, 2021 •Chris Simpson
It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from Westminster...
Read MoreFounded in 1886, Whittard of Chelsea has stood the test of time and is one of the UK's best-loved brands. Famous for its incredible selection of...
Read MoreHotter Shoes is one of the best examples of a brand that's getting digitalisation right. Faced with the realities of the pandemic in early 2020, CEO...
Read MoreWelcome to the first episode of The Industry Leaders Podcast!
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