Our impact
5x
growth in direct sales
400%
more mailing customers recruited
4x
more marketable customers
This Works is a multichannel, international beauty brand.
We work with the team to super-charge their ecommerce business, growing direct sales and building strong personal relationships with their customers.
![this-works ecommerce and direct sales](https://www.more2.com/hubfs/More2%20website%20move%20images/Other%20Images/this-works%201.jpg)
In detail
Strategic growth planning
Using customer data, we create robust customer-centric growth plans
Acquisition strategies
Establishing profitable acquisition costs and acquiring high-value customers
Customer retention
Optimising contact strategies to increase customer retention rates
Average order value
Nurturing customer relationships to increase AOVs and customer value
Mailing programmes
Driving new customer acquisition through effective cold mailing campaigns
The Results
Cold mailings: More than 4x more new customers profitably acquired in the first year.
Bigger database: We have grown This Works' marketable customers database by 4x since we started working together.
Direct sales are booming: So far, our relationship has driven 5x more direct sales.
Consistent growth: Year on year, we consistently increase the volume of new customers – and profits.
![this-works results](https://www.more2.com/hubfs/More2%20website%20move%20images/Other%20Images/this-works.jpg)