Scaling Internationally by thinking

Customer First at Lucy & Yak

The difference we make



YTD revenue growth


customers recruited profitably


Customer LTV growth

Lucy & Yak is a British clothing brand with circularity and comfort at its heart.

Established in 2017 by creative director Lucy Greenwood and CEO Christopher Renwick, they now have thousands of fanatical customers and physical stores in Brighton, Norwich, Bristol, Nottingham, Manchester, Cambridge, and Cardiff.

more2 work in partnership with the Lucy & Yak leadership team to put their customer at the heart of their decision-making, leading to clearer priorities and the confidence to invest.


In detail

Planning for Profitable Growth

Data-driven growth strategies to align the business around the metrics that really matter. Part of this is understanding the incremental value of new activities.

Customer Forecasting

Accurate, measurable sales forecasting supports sustainable buying and prevents unnecessary discounting.


Scaling Internationally

We advise on how to enter and scale in new markets, including platform considerations and trading differences.


Clarity and Confidence

With robust insights and our collective experience with hundreds of brands, The Lucy & Yak founders prioritise and invest with confidence.

The benefits

Lucy & Yak are a lean, efficient team. They don't have the time or resources for lots of experiments so more2 help by recommending tried and tested strategies that suit their stage of growth and business model.

With our measurement, insights, and experience, the team can take further confidence in their plans to scale the business sustainably and profitably, as you can see from the figures above.



Want to grow like Lucy & Yak?...

Learn the principles and methods proven to grow brands like yours


Start your more2 experience with the Teach-In... A free session created to break down the complexities of marketing and teach you how to harness the power of your customer data, both to acquire more of the right customers and to improve their loyalty.

Who is it for: Founders, CEOs, board members, and directors
How does it work: Interactive seminar on Zoom
What you get: Our proven principles and methods delivered in an intimate and interactive way with real-life examples
Why trust us: We have 20 years' experience growing 200+ brands
What’s the catch: There is no hard sell, just an invaluable sharing of knowledge and experience... that we hope will show you why we are the best at what we do.