Insights
Welcome back to our mini-series of articles showing some love for the underappreciated art of email marketing.
In episode #1, we discussed the...
Read MoreCRM Series #1: Email Quantity vs Quality – how to achieve the right balance
May 24, 2024 •Natalie Hutton
Email is one of the core revenue-driving channels but rarely gets the love and attention it deserves.
Like most of us, you have limited resources for...
Read MoreTrends that will shape retail this year
January 17, 2024 •Leah Everton
Who decides what your customers see next?
January 11, 2024 •Chris Simpson
5 ways to drive future Peak purchases
September 13, 2023 •Dean Morris
In this article, we're sharing 5 ways you can make sure you have a profitable Peak. more2's Client Strategy Director, Dean Morris, shares insights...
Read MoreHow to use your customer data to increase performance marketing results
August 23, 2023 •Chris Simpson
For retail and direct brands it can be hard to get through to your ideal customers, or even your existing customers, especially when there are so...
Read MorePodcast: Neil Campbell, Chief Growth Officer at smol
August 4, 2023 •Sophie Colquhoun
This week on the Industry Leaders podcast we have Neil Campbell, Chief Growth Officer at smol.
Read MoreHow to optimise your paid channels for Peak
August 2, 2023 •Sophie Colquhoun
Recent research by Google into consumer behaviour around Peak has highlighted that the shopping process starts a lot earlier than previous years,...
Read MoreHow to ensure accurate reporting on GA4
July 12, 2023 •Mark Irving
Universal Analytics (UA) is still processing data for many clients for the time being, but with Google not giving any clarity on how long that will ...
Read MoreIt’s a topic at the forefront of both consumers and businesses minds – how can we be more sustainable? Direct brands have a huge impact on the...
Read MorePodcast: Mike Barry, Sustainable Change Maker, Former M&S Sustainability Director
June 26, 2023 •Sophie Colquhoun
The latest guest on our podcast is Mike Barry, a Sustainable Change Maker. He's the man behind Marks and Spencer's Plan A initiative and he now...
Read MoreAbandoned carts or checkouts can be for a multitude of reasons - the buyer may need more time to decide or they simply got distracted. In other...
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