Insights

Welcome back to our mini-series of articles showing some love for the underappreciated art of email marketing.

In episode #1, we discussed the...

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Email is one of the core revenue-driving channels but rarely gets the love and attention it deserves.

Like most of us, you have limited resources for...

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2023 represented a challenging year for many retailers, however GfK predicts that as inflation continues to fall and the cost-of-living crisis eases...

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In the evolving landscape of Retail and Direct-to-Consumer (DTC) business, the key to unlocking customer engagement and loyalty lies in your, often...
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In this article, we're sharing 5 ways you can make sure you have a profitable Peak. more2's Client Strategy Director, Dean Morris, shares insights...

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For retail and direct brands it can be hard to get through to your ideal customers, or even your existing customers, especially when there are so...

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This week on the Industry Leaders podcast we have Neil Campbell, Chief Growth Officer at smol. 

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Recent research by Google into consumer behaviour around Peak has highlighted that the shopping process starts a lot earlier than previous years,...

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Universal Analytics (UA) is still processing data for many clients for the time being, but with Google not giving any clarity on how long that will ...

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It’s a topic at the forefront of both consumers and businesses minds – how can we be more sustainable? Direct brands have a huge impact on the...

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The latest guest on our podcast is Mike Barry, a Sustainable Change Maker. He's the man behind Marks and Spencer's Plan A initiative and he now...

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Abandoned carts or checkouts can be for a multitude of reasons - the buyer may need more time to decide or they simply got distracted. In other...

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