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How to use your customer data to increase performance marketing results
August 23, 2023 •Chris Simpson
For retail and direct brands it can be hard to get through to your ideal customers, or even your existing customers, especially when there are so...
Read MoreThe Discounting Cycle of Despair
January 17, 2023 •Chris Simpson
As we're midway through the January Sales period with consumer's spending less than previous years, it can be tempting to lower your product prices...
Read MoreDigital Forum: 3 tips for peak planning
July 7, 2021 •Chris Simpson
It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from Westminster...
Read MoreNot many of us enjoy digging into knotty areas like how websites and apps track users, or how advertisers use that data, but there is a rising tide...
Read MorePeak trading: 4 tips from a brand-side CMO
May 20, 2021 •Chris Simpson
Peak is a challenge, even at the best of times. However, the beauty of peak is that we know customers are open to trying new brands and those who...
Read MoreThe Grand Re-opening (Round 3!)
May 19, 2021 •Chris Simpson
With the news that non-essential retail stores should re-open from 12th April (26th if you’re north of the border), it has been an exciting week! All...
Read MoreCambridge Audio, the home of Great British Sound, has chosen more2 as its growth partner. As a true leader in sound engineering, the team at...
Read MoreUpcoming: Virtual Teach-Ins….
May 20, 2020 •Chris Simpson
Complimentary and confidential Teach-In sessions created for the Board, Senior Marketing & Finance Teams within your Retail Business.
Read More8 Ways To Finesse Your Facebook Ads
January 31, 2020 •Chris Simpson
The dust has settled after the festive peak so now’s a great time to look at what worked and what didn’t. I’ve jotted down the 8 top things to bear...
Read MoreFrom outputs to outcomes: Is advertising adding value to your business?
November 5, 2019 •Chris Simpson
Measurement. Data. Tracking. Dashboards. There has never been a time when so much information has been so widely available in the marketing field....
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