--- title: more2 Blog | Insight (2) description: Insight | more2 news and insights (2) --- # **Insights** [![](https://www.more2.com/hs-fs/hubfs/Mike%20Barry%20Podcast.png?height=630&name=Mike%20Barry%20Podcast.png) ](https://www.more2.com/blog/podcast-mike-barry-sustainable-change-maker-former-ms-sustainability-director) ## [Podcast: Mike Barry, Sustainable Change Maker, Former M&S Sustainability Director](https://www.more2.com/blog/podcast-mike-barry-sustainable-change-maker-former-ms-sustainability-director) June 26, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) The latest guest on our podcast is [Mike Barry,](https://www.linkedin.com/in/mike-barry-9b6ab722/) a Sustainable Change Maker. He's the man behind Marks and Spencer's Plan A initiative and he now... [Read More](https://www.more2.com/blog/podcast-mike-barry-sustainable-change-maker-former-ms-sustainability-director) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/GA4%20Image.png?height=630&name=GA4%20Image.png) ](https://www.more2.com/blog/how-to-reduce-your-cart-and-checkout-abandonment-rate) ## [How to reduce your cart and checkout abandonment rate](https://www.more2.com/blog/how-to-reduce-your-cart-and-checkout-abandonment-rate) June 8, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) Abandoned carts or checkouts can be for a multitude of reasons - the buyer may need more time to decide or they simply got distracted. In other... [Read More](https://www.more2.com/blog/how-to-reduce-your-cart-and-checkout-abandonment-rate) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Blog%20images%20(1).png?height=630&name=Blog%20images%20(1).png) ](https://www.more2.com/blog/tracking-cart-and-check-out-abandonment-rate-in-google-analytics-4) ## [Tracking Cart and Check out Abandonment Rate in Google Analytics 4](https://www.more2.com/blog/tracking-cart-and-check-out-abandonment-rate-in-google-analytics-4) June 7, 2023 •[Jose DeCarvalho](https://www.more2.com/blog/author/jose-decarvalho) Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see... [Read More](https://www.more2.com/blog/tracking-cart-and-check-out-abandonment-rate-in-google-analytics-4) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/GA4%20Blog%20Image.png?height=630&name=GA4%20Blog%20Image.png) ](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4) ## [How to add referral exclusions in GA4](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4) June 7, 2023 •[Jose DeCarvalho](https://www.more2.com/blog/author/jose-decarvalho) Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the... [Read More](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Ga4.png?height=630&name=Ga4.png) ](https://www.more2.com/blog/what-you-need-to-know-about-ga4) ## [What you need to know about GA4](https://www.more2.com/blog/what-you-need-to-know-about-ga4) April 12, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) As you may know, from July 1st 2023, Google Analytics 3 or Universal Analytics (UA) will be phased out. We recently ran a webinar with our sister... [Read More](https://www.more2.com/blog/what-you-need-to-know-about-ga4) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Client%20announcement%20blog%20images%20(14).png?height=630&name=Client%20announcement%20blog%20images%20(14).png) ](https://www.more2.com/blog/from-retail-to-customer-first-how-cpg-brands-can-embrace-the-rise-of-direct-to-customer) ## [From Retail to Customer First: How CPG brands can embrace the rise of direct to customer](https://www.more2.com/blog/from-retail-to-customer-first-how-cpg-brands-can-embrace-the-rise-of-direct-to-customer) April 11, 2023 •[Ant Etherington](https://www.more2.com/blog/author/ant-etherington) Having worked in CPG all my career, which has run parallel to the digital explosion, I’ve always thought I have a pretty good handle on multi, and... [Read More](https://www.more2.com/blog/from-retail-to-customer-first-how-cpg-brands-can-embrace-the-rise-of-direct-to-customer) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/blog%20post%20.png?height=630&name=blog%20post%20.png) ](https://www.more2.com/blog/rise-of-returns-how-to-reduce-return-rates) ## [The rise of returns: How to reduce return rates](https://www.more2.com/blog/rise-of-returns-how-to-reduce-return-rates) March 15, 2023 •[Louisa Webb](https://www.more2.com/blog/author/louisa-webb) Returns are at an all-time high within the apparel and footwear & accessories categories. Returned quantity of goods increased +8% for more2 clients... [Read More](https://www.more2.com/blog/rise-of-returns-how-to-reduce-return-rates) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Client%20announcement%20blog%20images%20(9).png?height=630&name=Client%20announcement%20blog%20images%20(9).png) ](https://www.more2.com/blog/ché-studios-partners-with-more2) ## [Ché Studios partner with more2 to drive digital growth](https://www.more2.com/blog/ché-studios-partners-with-more2) February 10, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) [Ché](https://chestudios.co.uk/)[ Studios](https://chestudios.co.uk/) is a modern and sustainable menswear brand, started by Oliver Cheshire and Toby Watkins.  [Read More](https://www.more2.com/blog/ché-studios-partners-with-more2) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/2.png?height=630&name=2.png) ](https://www.more2.com/blog/blog_post/the-discounting-cycle-of-despair) ## [The Discounting Cycle of Despair](https://www.more2.com/blog/blog_post/the-discounting-cycle-of-despair) January 17, 2023 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson) As we're midway through the January Sales period with consumer's spending less than previous years, it can be tempting to lower your product prices... [Read More](https://www.more2.com/blog/blog_post/the-discounting-cycle-of-despair) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Blog%20Images%20(1500%20%C3%97%20500px)%20(5).png?height=630&name=Blog%20Images%20(1500%20%C3%97%20500px)%20(5).png) ](https://www.more2.com/blog/how-brands-will-be-growing-their-customer-base-in-2023) ## [How brands will be growing their customer base in 2023](https://www.more2.com/blog/how-brands-will-be-growing-their-customer-base-in-2023) January 11, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) The Collins English dictionary word of the year for 2022 is *permacrisis – *a term that defines “an extended period of instability and uncertainty”. A... [Read More](https://www.more2.com/blog/how-brands-will-be-growing-their-customer-base-in-2023) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-PodcastBanner_AH.jpg?height=630&name=1500x500px-PodcastBanner_AH.jpg) ](https://www.more2.com/blog/podcast-alison-hutchinson-ceo-of-pennies) ## [Podcast: Alison Hutchinson, CEO of Pennies](https://www.more2.com/blog/podcast-alison-hutchinson-ceo-of-pennies) January 6, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) Our latest guest on our Industry Leaders Podcast is CEO of Pennies, [Alison Hutchinson.](https://www.linkedin.com/in/alison-hutchinson-cbe-8032726/)  [Read More](https://www.more2.com/blog/podcast-alison-hutchinson-ceo-of-pennies) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Sideshow%20Group%20Announcement%20Blog%20Image%20(2).png?height=630&name=Sideshow%20Group%20Announcement%20Blog%20Image%20(2).png) ](https://www.more2.com/blog/more2-joins-the-sideshow-group) ## [more2 joins the Sideshow Group](https://www.more2.com/blog/more2-joins-the-sideshow-group) October 26, 2022 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) more2 have joined [Sideshow Group,](https://www.sideshowgroup.com/) one of the most exciting and fastest growing agency groups in the UK.  [Read More](https://www.more2.com/blog/more2-joins-the-sideshow-group) [**](https://www.more2.com/blog/tag/insight/page/1) [1](https://www.more2.com/blog/tag/insight/page/1) [2](https://www.more2.com/blog/tag/insight/page/2) [3](https://www.more2.com/blog/tag/insight/page/3) [4](https://www.more2.com/blog/tag/insight/page/4) [5](https://www.more2.com/blog/tag/insight/page/5) [...](https://www.more2.com/blog/tag/insight/page/7) [8](https://www.more2.com/blog/tag/insight/page/8) [**](https://www.more2.com/blog/tag/insight/page/3)