Insights

Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...

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Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...

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As you may know, from July 1st 2023, Google Analytics 3 or Universal Analytics (UA) will be phased out. We recently ran a webinar with our sister...

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Having worked in CPG all my career, which has run parallel to the digital explosion, I’ve always thought I have a pretty good handle on multi, and...

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Returns are at an all-time high within the apparel and footwear & accessories categories. Returned quantity of goods increased +8% for more2 clients...

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Ché Studios is a modern and sustainable menswear brand, started by Oliver Cheshire and Toby Watkins. 

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As we're midway through the January Sales period with consumer's spending less than previous years, it can be tempting to lower your product prices...

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The Collins English dictionary word of the year for 2022 is permacrisis – a term that defines “an extended period of instability and uncertainty”. A...

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Our latest guest on our Industry Leaders Podcast is CEO of Pennies, Alison Hutchinson. 

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Black Friday is just over a week away and no doubt (if you’re taking part) you have all your promotional calendars, offers and product in place. Nick...

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more2 have joined Sideshow Group, one of the most exciting and fastest growing agency groups in the UK. 

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Our latest guest on our podcast is Mark Wright, Chief Operating Officer at FatFace! 

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