Insights
Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...
Read MoreHow to add referral exclusions in GA4
June 7, 2023 •Jose DeCarvalho
Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...
Read MoreWhat you need to know about GA4
April 12, 2023 •Sophie Colquhoun
As you may know, from July 1st 2023, Google Analytics 3 or Universal Analytics (UA) will be phased out. We recently ran a webinar with our sister...
Read MoreFrom Retail to Customer First: How CPG brands can embrace the rise of direct to customer
April 11, 2023 •Ant Etherington
Having worked in CPG all my career, which has run parallel to the digital explosion, I’ve always thought I have a pretty good handle on multi, and...
Read MoreThe rise of returns: How to reduce return rates
March 15, 2023 •Louisa Webb
Returns are at an all-time high within the apparel and footwear & accessories categories. Returned quantity of goods increased +8% for more2 clients...
Read MoreChé Studios partner with more2 to drive digital growth
February 10, 2023 •Sophie Colquhoun
The Discounting Cycle of Despair
January 17, 2023 •Chris Simpson
As we're midway through the January Sales period with consumer's spending less than previous years, it can be tempting to lower your product prices...
Read MoreHow brands will be growing their customer base in 2023
January 11, 2023 •Sophie Colquhoun
The Collins English dictionary word of the year for 2022 is permacrisis – a term that defines “an extended period of instability and uncertainty”. A...
Read MorePodcast: Alison Hutchinson, CEO of Pennies
January 6, 2023 •Sophie Colquhoun
Our latest guest on our Industry Leaders Podcast is CEO of Pennies, Alison Hutchinson.
Read MoreThe Black Friday Checklist – 10 quick fix tips to help you make the most of the BF season
November 15, 2022 •Nick Rawlings
Black Friday is just over a week away and no doubt (if you’re taking part) you have all your promotional calendars, offers and product in place. Nick...
Read Moremore2 joins the Sideshow Group
October 26, 2022 •Sophie Colquhoun
more2 have joined Sideshow Group, one of the most exciting and fastest growing agency groups in the UK.
Read MorePodcast: Mark Wright, Chief Operating Officer, FatFace
October 25, 2022 •Sophie Colquhoun