---
title: "Podcast: Beth Butterwick, CEO of Jigsaw"
description: Listen to Jigsaw CEO Beth Butterwick share her advice for a heritage brand undergoing digital transformation - and learn why it pays to be brave.
image: https://www.more2.com/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-PodcastBanner_BB.jpg
---

# Podcast: Beth Butterwick, CEO of Jigsaw

 November 4, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

**

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![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-PodcastBanner_BB.jpg?height=630&name=1500x500px-PodcastBanner_BB.jpg)

Founded in 1970, Jigsaw is a signature British fashion brand that has weathered the shift to omni-channel and embraced the challenges of the changing High Street. In this episode, Sorcha O’Boyle caught up with Beth Butterwick, Jigsaw’s newly-named CEO, to hear about how she fell in love with fashion, what it’s like to lead a heritage brand as it digitises – and what she’s learned about taking risks. 

 Listen to the full interview here! 

If you'd like to learn more about anything in this week's episode or hear how more2 can help your brand to grow, get in touch here! 

 

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