Insights

2023 represented a challenging year for many retailers, however GfK predicts that as inflation continues to fall and the cost-of-living crisis eases...

In this article, we're sharing 5 ways you can make sure you have a profitable Peak. more2's Client Strategy Director, Dean Morris, shares insights...

For retail and direct brands it can be hard to get through to your ideal customers, or even your existing customers, especially when there are so...

This week on the Industry Leaders podcast we have Neil Campbell, Chief Growth Officer at smol. 

Recent research by Google into consumer behaviour around Peak has highlighted that the shopping process starts a lot earlier than previous years,...

Universal Analytics (UA) is still processing data for many clients for the time being, but with Google not giving any clarity on how long that will ...

It’s a topic at the forefront of both consumers and businesses minds – how can we be more sustainable? Direct brands have a huge impact on the...

The latest guest on our podcast is Mike Barry, a Sustainable Change Maker. He's the man behind Marks and Spencer's Plan A initiative and he now...

Abandoned carts or checkouts can be for a multitude of reasons - the buyer may need more time to decide or they simply got distracted. In other...

Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...

Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...