--- title: more2 Blog | Insight description: Insight | more2 news and insights --- # **Insights** [![](https://www.more2.com/hs-fs/hubfs/news-background-with-logo.png?height=630&name=news-background-with-logo.png) ](https://www.more2.com/blog/digital-news-jan-2025) ## [Digital News Round-Up: AI Overviews, Amazon Ads and Tips from TikTok](https://www.more2.com/blog/digital-news-jan-2025) January 22, 2025 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson) [Read More](https://www.more2.com/blog/digital-news-jan-2025) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Blog%20Images%20(1500%20%C3%97%20500px)%20(4)-1.png?height=630&name=Blog%20Images%20(1500%20%C3%97%20500px)%20(4)-1.png) ](https://www.more2.com/blog/the-black-friday-checklist-9-quick-fix-tips-to-help-you-make-the-most-of-the-bf-season) ## [The Black Friday Checklist – 9 quick fix tips to help you make the most of the BF season](https://www.more2.com/blog/the-black-friday-checklist-9-quick-fix-tips-to-help-you-make-the-most-of-the-bf-season) November 13, 2024 •[Nick Rawlings](https://www.more2.com/blog/author/nick-rawlings) Black Friday is just over a week away and no doubt (if you’re taking part) you have all your promotional calendars, offers and product in place. Our... [Read More](https://www.more2.com/blog/the-black-friday-checklist-9-quick-fix-tips-to-help-you-make-the-most-of-the-bf-season) [![](https://www.more2.com/hs-fs/hubfs/Podcast%20Banners%20(1).png?height=630&name=Podcast%20Banners%20(1).png) ](https://www.more2.com/blog/crm-series2-email-top-performing-trigger-campaigns) ## [CRM Series #2: Delivering Top Performing Trigger Campaigns](https://www.more2.com/blog/crm-series2-email-top-performing-trigger-campaigns) June 20, 2024 •[Natalie Hutton](https://www.more2.com/blog/author/natalie-hutton) Welcome back to our mini-series of articles showing some love for the underappreciated art of email marketing. In episode #1, we discussed the... [Read More](https://www.more2.com/blog/crm-series2-email-top-performing-trigger-campaigns) [![](https://www.more2.com/hs-fs/hubfs/CRM%20Series%20%231%20Header%20Banner.jpg?height=630&name=CRM%20Series%20%231%20Header%20Banner.jpg) ](https://www.more2.com/blog/crm-series-1-email-quantity-vs-quality-how-to-achieve-the-right-balance) ## [CRM Series #1: Email Quantity vs Quality – how to achieve the right balance](https://www.more2.com/blog/crm-series-1-email-quantity-vs-quality-how-to-achieve-the-right-balance) May 24, 2024 •[Natalie Hutton](https://www.more2.com/blog/author/natalie-hutton) Email is one of the core revenue-driving channels but rarely gets the love and attention it deserves. Like most of us, you have limited resources for... [Read More](https://www.more2.com/blog/crm-series-1-email-quantity-vs-quality-how-to-achieve-the-right-balance) [![](https://www.more2.com/hs-fs/hubfs/Blog%20Images%20(1500%20%C3%97%20500px)%20(1).png?height=630&name=Blog%20Images%20(1500%20%C3%97%20500px)%20(1).png) ](https://www.more2.com/blog/trends-that-will-shape-retail-this-year) ## [Trends that will shape retail this year](https://www.more2.com/blog/trends-that-will-shape-retail-this-year) January 17, 2024 •[Leah Everton](https://www.more2.com/blog/author/leah-everton) 2023 represented a challenging year for many retailers, however [GfK](https://www.gfk.com/blog/demonstrating-value-to-drive-volume) predicts that as inflation continues to fall and the cost-of-living crisis eases... [Read More](https://www.more2.com/blog/trends-that-will-shape-retail-this-year) [![](https://www.more2.com/hs-fs/hubfs/Blog%20Images%20(1500%20%C3%97%20500px).png?height=630&name=Blog%20Images%20(1500%20%C3%97%20500px).png) ](https://www.more2.com/blog/who-decides-what-your-customers-see-next) ## [Who decides what your customers see next?](https://www.more2.com/blog/who-decides-what-your-customers-see-next) January 11, 2024 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson) In the evolving landscape of Retail and Direct-to-Consumer (DTC) business, the key to unlocking customer engagement and loyalty lies in your, often... [Read More](https://www.more2.com/blog/who-decides-what-your-customers-see-next) [![](https://www.more2.com/hs-fs/hubfs/Blog%20images.png?height=630&name=Blog%20images.png) ](https://www.more2.com/blog/5-ways-to-drive-future-peak-purchases) ## [5 ways to drive future Peak purchases](https://www.more2.com/blog/5-ways-to-drive-future-peak-purchases) September 13, 2023 •[Dean Morris](https://www.more2.com/blog/author/dean-morris) In this article, we're sharing 5 ways you can make sure you have a profitable Peak. more2's Client Strategy Director, Dean Morris, shares insights... [Read More](https://www.more2.com/blog/5-ways-to-drive-future-peak-purchases) [![](https://www.more2.com/hs-fs/hubfs/Blog%20Images%20(1500%20%C3%97%20500px)%20(3).png?height=630&name=Blog%20Images%20(1500%20%C3%97%20500px)%20(3).png) ](https://www.more2.com/blog/how-to-use-your-customer-data-to-increase-performance-marketing-results) ## [How to use your customer data to increase performance marketing results](https://www.more2.com/blog/how-to-use-your-customer-data-to-increase-performance-marketing-results) August 23, 2023 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson) For retail and direct brands it can be hard to get through to your ideal customers, or even your existing customers, especially when there are so... [Read More](https://www.more2.com/blog/how-to-use-your-customer-data-to-increase-performance-marketing-results) [![](https://www.more2.com/hs-fs/hubfs/Neil%20Campbell%20Podcast.png?height=630&name=Neil%20Campbell%20Podcast.png) ](https://www.more2.com/blog/podcast-neil-campbell-chief-growth-officer-at-smol) ## [Podcast: Neil Campbell, Chief Growth Officer at smol](https://www.more2.com/blog/podcast-neil-campbell-chief-growth-officer-at-smol) August 4, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) This week on the Industry Leaders podcast we have [Neil Campbell,](https://www.linkedin.com/in/neilcampbell/) Chief Growth Officer at [smol.](https://smolproducts.com/)  [Read More](https://www.more2.com/blog/podcast-neil-campbell-chief-growth-officer-at-smol) [![](https://www.more2.com/hs-fs/hubfs/Blog%20images%20(2).png?height=630&name=Blog%20images%20(2).png) ](https://www.more2.com/blog/how-to-optimise-your-paid-channels-for-peak) ## [How to optimise your paid channels for Peak](https://www.more2.com/blog/how-to-optimise-your-paid-channels-for-peak) August 2, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) Recent research by Google into [consumer behaviour around Peak](https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/connect-with-early-holiday-shoppers/) has highlighted that the shopping process starts a lot earlier than previous years,... [Read More](https://www.more2.com/blog/how-to-optimise-your-paid-channels-for-peak) [![](https://www.more2.com/hs-fs/hubfs/Blog%20images%20(1)-1.png?height=630&name=Blog%20images%20(1)-1.png) ](https://www.more2.com/blog/how-to-ensure-accurate-reporting-on-ga4) ## [How to ensure accurate reporting on GA4](https://www.more2.com/blog/how-to-ensure-accurate-reporting-on-ga4) July 12, 2023 •[Mark Irving](https://www.more2.com/blog/author/mark-irving) Universal Analytics (UA) is still processing data for many clients for the time being, but with Google not giving any clarity on how long that will ... [Read More](https://www.more2.com/blog/how-to-ensure-accurate-reporting-on-ga4) [![](https://www.more2.com/hs-fs/hubfs/How%20direct%20brands%20can%20be%20more%20sustainable%20(1).png?height=630&name=How%20direct%20brands%20can%20be%20more%20sustainable%20(1).png) ](https://www.more2.com/blog/how-direct-brands-can-improve-their-sustainability) ## [How direct brands can improve their sustainability](https://www.more2.com/blog/how-direct-brands-can-improve-their-sustainability) July 12, 2023 •[Sophie Colquhoun](https://www.more2.com/blog/author/sophie-colquhoun) It’s a topic at the forefront of both consumers and businesses minds – how can we be more sustainable? Direct brands have a huge impact on the... 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