Kevin Davis

Recent Posts

Here’s a question for your analytics team or agency: which is better, precision or accuracy?

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Conference season is finally over and my biggesttakeaway from this year will be the sheer number of marketing technology vendors hawking their...

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30 days hath September

February 28, 2020 Kevin Davis

Next Monday is the start of a whole new month. But more importantly, tomorrow is the end of February. And not just any February – it’s a leap year...

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What can I afford to spend on customer acquisition during the sales?

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