Insights

This week on the Industry Leaders podcast we have Neil Campbell, Chief Growth Officer at smol. 

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Recent research by Google into consumer behaviour around Peak has highlighted that the shopping process starts a lot earlier than previous years,...

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Universal Analytics (UA) is still processing data for many clients for the time being, but with Google not giving any clarity on how long that will ...

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It’s a topic at the forefront of both consumers and businesses minds – how can we be more sustainable? Direct brands have a huge impact on the...

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The latest guest on our podcast is Mike Barry, a Sustainable Change Maker. He's the man behind Marks and Spencer's Plan A initiative and he now...

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Abandoned carts or checkouts can be for a multitude of reasons - the buyer may need more time to decide or they simply got distracted. In other...

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Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...

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Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...

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For our latest podcast episode, we spoke to Nathan Williams, CEO of Mamas and Papas. 

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As you may know, from July 1st 2023, Google Analytics 3 or Universal Analytics (UA) will be phased out. We recently ran a webinar with our sister...

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Having worked in CPG all my career, which has run parallel to the digital explosion, I’ve always thought I have a pretty good handle on multi, and...

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