Insights

Universal Analytics (UA) is still processing data for many clients for the time being, but with Google not giving any clarity on how long that will ...

It’s a topic at the forefront of both consumers and businesses minds – how can we be more sustainable? Direct brands have a huge impact on the...

The latest guest on our podcast is Mike Barry, a Sustainable Change Maker. He's the man behind Marks and Spencer's Plan A initiative and he now...

Abandoned carts or checkouts can be for a multitude of reasons - the buyer may need more time to decide or they simply got distracted. In other...

Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...

Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...

For our latest podcast episode, we spoke to Nathan Williams, CEO of Mamas and Papas. 

For our latest podcast episode, we spoke to Founders of Secret Linen Store, Harriet Mears and Molly Freshwater!

As you may know, from July 1st 2023, Google Analytics 3 or Universal Analytics (UA) will be phased out. We recently ran a webinar with our sister...

Having worked in CPG all my career, which has run parallel to the digital explosion, I’ve always thought I have a pretty good handle on multi, and...

For our latest podcast episode, we spoke to former CEO of Radley London, Justin Stead.

Returns are at an all-time high within the apparel and footwear & accessories categories. Returned quantity of goods increased +8% for more2 clients...