---
title: more2 Blog (17)
description: more2 news and insights (17)
---

# **Insights**

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/parker-burchfield-tvG4WvjgsEY-unsplash-1.jpg?height=630&name=parker-burchfield-tvG4WvjgsEY-unsplash-1.jpg) ](https://www.more2.com/blog/blog_post/the-missing-measurement)

## [The Missing Measurement](https://www.more2.com/blog/blog_post/the-missing-measurement)

 October 8, 2019 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

**We get what we measure.**

[Read More](https://www.more2.com/blog/blog_post/the-missing-measurement)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/cybermonday-900x506-1.jpg?height=630&name=cybermonday-900x506-1.jpg) ](https://www.more2.com/blog/blog_post/8-paid-social-strategies-for-cyber-weekend-success)

## [8 Paid Social Strategies For Cyber Weekend Success](https://www.more2.com/blog/blog_post/8-paid-social-strategies-for-cyber-weekend-success)

 September 28, 2019 •[Helen Barclay](https://www.more2.com/blog/author/helen-barclay)

Chris Simpson, our Digital Performance Director, gives his us top tips for cyber weekend success across Facebook and Instagram.

[Read More](https://www.more2.com/blog/blog_post/8-paid-social-strategies-for-cyber-weekend-success)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Untitled-1-1-1.jpg?height=630&name=Untitled-1-1-1.jpg) ](https://www.more2.com/blog/blog_post/60-seconds-with-our-chief-data-scientist)

## [60 seconds with.. our Chief Data Scientist](https://www.more2.com/blog/blog_post/60-seconds-with-our-chief-data-scientist)

 September 24, 2019 •[Helen Barclay](https://www.more2.com/blog/author/helen-barclay)

**What was your first job?**

[Read More](https://www.more2.com/blog/blog_post/60-seconds-with-our-chief-data-scientist)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/dmexco-1.jpg?height=630&name=dmexco-1.jpg) ](https://www.more2.com/blog/blog_post/dmexco2019)

## [DMEXCO 2019 highlights](https://www.more2.com/blog/blog_post/dmexco2019)

 September 11, 2019 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson)

The largest adtech conference in Europe has now officially wrapped up.

As media folk are leaving Cologne in droves, it’s time to look back at some...

[Read More](https://www.more2.com/blog/blog_post/dmexco2019)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/breakfast-briefing-11-1.png?height=630&name=breakfast-briefing-11-1.png) ](https://www.more2.com/blog/blog_post/18-09-breakfast-briefing-measurable-marketing)

## [Breakfast Briefing: Measurable Marketing](https://www.more2.com/blog/blog_post/18-09-breakfast-briefing-measurable-marketing)

 July 28, 2019 •[Helen Barclay](https://www.more2.com/blog/author/helen-barclay)

**UK marketers are set to spend 62% of their budget online by 2020.**

[Read More](https://www.more2.com/blog/blog_post/18-09-breakfast-briefing-measurable-marketing)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Top-10-Most-Expensive-Clothing-Brands-in-the-World-1.jpeg?height=630&name=Top-10-Most-Expensive-Clothing-Brands-in-the-World-1.jpeg) ](https://www.more2.com/blog/blog_post/investing-enough-in-customer-acquisition)

## [Investing enough in Customer Acquisition?](https://www.more2.com/blog/blog_post/investing-enough-in-customer-acquisition)

 June 23, 2019 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

**Every business has one major source of revenue: its customers.**

[Read More](https://www.more2.com/blog/blog_post/investing-enough-in-customer-acquisition)

[**](https://www.more2.com/blog/page/16) [1](https://www.more2.com/blog/page/1) [...](https://www.more2.com/blog/page/12)

[13](https://www.more2.com/blog/page/13) [14](https://www.more2.com/blog/page/14) [15](https://www.more2.com/blog/page/15) [16](https://www.more2.com/blog/page/16) [17](https://www.more2.com/blog/page/17)