Insights

Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...

Black Friday is nearly upon us and you have a lot on your plate. Many brands are in the midst of the busiest trading period of the year – between...

Here’s a question for your analytics team or agency: which is better, precision or accuracy?

Most business’ mission statements sound pretty similar. They offer goods or services that make their customers’ lives easier, happier or more...

Pivot.

Digital transformation.

Personalisation.

How do you know you’re truly a direct-to-consumer brand? 

Disruption is the name of the game. 

On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands (and...

26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...

It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in late...

Whenever I meet with marketing teams to discuss their email strategies, I hear this kind of thing:

After weeks of planning, you are presenting your company’s new marketing strategy to the senior leadership team. The head of sales sees how your...

It’s a dog eat dog world out there and marketers don’t have it easy. You need to be creative and numerical, brand-oriented and digital-savvy, a big...