---
title: more2 Blog | Kevin McSpadden
description: more2 news and insights
---

# **Insights**

## Kevin McSpadden

### Recent Posts

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Customer-loyalty-1-1.gif?height=630&name=Customer-loyalty-1-1.gif) ](https://www.more2.com/blog/blog_post/10-crm-quick-wins)

## [10 CRM quick-wins: emails to boost customer value and loyalty](https://www.more2.com/blog/blog_post/10-crm-quick-wins)

 May 20, 2021 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

**Whenever I meet with marketing teams to discuss their email strategies, I hear this kind of thing:**

[Read More](https://www.more2.com/blog/blog_post/10-crm-quick-wins)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_572158072-1.jpg?height=630&name=shutterstock_572158072-1.jpg) ](https://www.more2.com/blog/blog_post/make-in-store-customer-data-work-for-you)

## [Make in-store customer data work for you](https://www.more2.com/blog/blog_post/make-in-store-customer-data-work-for-you)

 May 20, 2021 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

Online marketers don’t suffer the restrictions of having a finite customer universe – but for retailers and brands with physical stores, this is a...

[Read More](https://www.more2.com/blog/blog_post/make-in-store-customer-data-work-for-you)

## [Our business continuity message from the team at more2](https://www.more2.com/blog/blog_post/our-business-continuity-message-from-the-team-at-more2)

 May 20, 2021 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

In these unprecedented times, more2 is working hard to ensure the health and wellbeing of our employees, clients and partners as we all adapt to the...

[Read More](https://www.more2.com/blog/blog_post/our-business-continuity-message-from-the-team-at-more2)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/helloquence-5fNmWej4tAA-unsplash-1.jpg?height=630&name=helloquence-5fNmWej4tAA-unsplash-1.jpg) ](https://www.more2.com/blog/blog_post/building-a-robust-multi-year-sales-forecast)

## [Building a robust multi-year sales forecast](https://www.more2.com/blog/blog_post/building-a-robust-multi-year-sales-forecast)

 May 13, 2021 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

If you’re a business owner, you’re probably a big-picture thinker. You need to know exactly where you want your business to be in three years’ time...

[Read More](https://www.more2.com/blog/blog_post/building-a-robust-multi-year-sales-forecast)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/ducks-in-a-row-1.jpg?height=630&name=ducks-in-a-row-1.jpg) ](https://www.more2.com/blog/blog_post/how-to-get-your-ducks-in-a-row)

## [How to: Get your ducks in a row](https://www.more2.com/blog/blog_post/how-to-get-your-ducks-in-a-row)

 February 3, 2021 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

I have good news and bad news.

[Read More](https://www.more2.com/blog/blog_post/how-to-get-your-ducks-in-a-row)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/parker-burchfield-tvG4WvjgsEY-unsplash-1.jpg?height=630&name=parker-burchfield-tvG4WvjgsEY-unsplash-1.jpg) ](https://www.more2.com/blog/blog_post/the-missing-measurement)

## [The Missing Measurement](https://www.more2.com/blog/blog_post/the-missing-measurement)

 October 8, 2019 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

**We get what we measure.**

[Read More](https://www.more2.com/blog/blog_post/the-missing-measurement)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Top-10-Most-Expensive-Clothing-Brands-in-the-World-1.jpeg?height=630&name=Top-10-Most-Expensive-Clothing-Brands-in-the-World-1.jpeg) ](https://www.more2.com/blog/blog_post/investing-enough-in-customer-acquisition)

## [Investing enough in Customer Acquisition?](https://www.more2.com/blog/blog_post/investing-enough-in-customer-acquisition)

 June 23, 2019 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

**Every business has one major source of revenue: its customers.**

[Read More](https://www.more2.com/blog/blog_post/investing-enough-in-customer-acquisition)

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