--- title: more2 Blog | How To description: How To | more2 news and insights --- # **Insights** [![](https://www.more2.com/hs-fs/hubfs/Podcast%20Banners%20(1).png?height=630&name=Podcast%20Banners%20(1).png) ](https://www.more2.com/blog/crm-series2-email-top-performing-trigger-campaigns) ## [CRM Series #2: Delivering Top Performing Trigger Campaigns](https://www.more2.com/blog/crm-series2-email-top-performing-trigger-campaigns) June 20, 2024 •[Natalie Hutton](https://www.more2.com/blog/author/natalie-hutton) Welcome back to our mini-series of articles showing some love for the underappreciated art of email marketing. In episode #1, we discussed the... [Read More](https://www.more2.com/blog/crm-series2-email-top-performing-trigger-campaigns) [![](https://www.more2.com/hs-fs/hubfs/CRM%20Series%20%231%20Header%20Banner.jpg?height=630&name=CRM%20Series%20%231%20Header%20Banner.jpg) ](https://www.more2.com/blog/crm-series-1-email-quantity-vs-quality-how-to-achieve-the-right-balance) ## [CRM Series #1: Email Quantity vs Quality – how to achieve the right balance](https://www.more2.com/blog/crm-series-1-email-quantity-vs-quality-how-to-achieve-the-right-balance) May 24, 2024 •[Natalie Hutton](https://www.more2.com/blog/author/natalie-hutton) Email is one of the core revenue-driving channels but rarely gets the love and attention it deserves. Like most of us, you have limited resources for... [Read More](https://www.more2.com/blog/crm-series-1-email-quantity-vs-quality-how-to-achieve-the-right-balance) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/GA4%20Blog%20Image.png?height=630&name=GA4%20Blog%20Image.png) ](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4) ## [How to add referral exclusions in GA4](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4) June 7, 2023 •[Jose DeCarvalho](https://www.more2.com/blog/author/jose-decarvalho) Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the... [Read More](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Black%20Friday%20campaign.jpg?height=630&name=Black%20Friday%20campaign.jpg) ](https://www.more2.com/blog/3-essential-tips-for-black-friday-success) ## [3 essential tips for Black Friday success](https://www.more2.com/blog/3-essential-tips-for-black-friday-success) November 18, 2021 •[Nick Rawlings](https://www.more2.com/blog/author/nick-rawlings) Black Friday is nearly upon us and you have a lot on your plate. Many brands are in the midst of the busiest trading period of the year – between... [Read More](https://www.more2.com/blog/3-essential-tips-for-black-friday-success) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/lost-and-confused-website.jpg?height=630&name=lost-and-confused-website.jpg) ](https://www.more2.com/blog/why-accuracy-matters-more-than-precision) ## [Why accuracy matters more than precision](https://www.more2.com/blog/why-accuracy-matters-more-than-precision) October 20, 2021 •[Kevin Davis](https://www.more2.com/blog/author/kevin-davis) Here’s a question for your analytics team or agency: which is better, precision or accuracy? [Read More](https://www.more2.com/blog/why-accuracy-matters-more-than-precision) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Innovation.jpg?height=630&name=Innovation.jpg) ](https://www.more2.com/blog/the-innovation-mindset-your-brands-most-valuable-asset) ## [The innovation mindset: Your brand’s most valuable asset](https://www.more2.com/blog/the-innovation-mindset-your-brands-most-valuable-asset) October 13, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) Most business’ mission statements sound pretty similar. They offer goods or services that make their customers’ lives easier, happier or more... [Read More](https://www.more2.com/blog/the-innovation-mindset-your-brands-most-valuable-asset) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_1924722107.jpg?height=630&name=shutterstock_1924722107.jpg) ](https://www.more2.com/blog/vanity-metrics-and-how-to-avoid-them) ## [Vanity metrics and how to avoid them](https://www.more2.com/blog/vanity-metrics-and-how-to-avoid-them) October 6, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) Pivot. Digital transformation. Personalisation. [Read More](https://www.more2.com/blog/vanity-metrics-and-how-to-avoid-them) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Peak-2021-1.jpg?height=630&name=Peak-2021-1.jpg) ](https://www.more2.com/blog/your-checklist-for-peak-2021) ## [Your checklist for peak 2021](https://www.more2.com/blog/your-checklist-for-peak-2021) August 26, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) How do you know you’re truly a direct-to-consumer brand?  [Read More](https://www.more2.com/blog/your-checklist-for-peak-2021) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/ios%2015%20feature.jpg?height=630&name=ios%2015%20feature.jpg) ](https://www.more2.com/blog/email-in-focus-what-to-do-about-apples-september-ios-15-update) ## [Email in focus: What to do about Apple’s iOS 15 Update](https://www.more2.com/blog/email-in-focus-what-to-do-about-apples-september-ios-15-update) August 6, 2021 •[Dean Morris](https://www.more2.com/blog/author/dean-morris) Disruption is the name of the game.  On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands (and... [Read More](https://www.more2.com/blog/email-in-focus-what-to-do-about-apples-september-ios-15-update) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_649116316.jpg?height=630&name=shutterstock_649116316.jpg) ](https://www.more2.com/blog/pass-the-parcel-why-subscriptions-are-the-future) ## [Pass the parcel: Why subscriptions are the future](https://www.more2.com/blog/pass-the-parcel-why-subscriptions-are-the-future) August 4, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) 26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last... [Read More](https://www.more2.com/blog/pass-the-parcel-why-subscriptions-are-the-future) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/supercharge%20summer%20sale%206%20tips.jpg?height=630&name=supercharge%20summer%20sale%206%20tips.jpg) ](https://www.more2.com/blog/6-ways-to-supercharge-your-sales-performance) ## [6 ways to supercharge your summer sale](https://www.more2.com/blog/6-ways-to-supercharge-your-sales-performance) June 24, 2021 •[Nick Rawlings](https://www.more2.com/blog/author/nick-rawlings) It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in late... [Read More](https://www.more2.com/blog/6-ways-to-supercharge-your-sales-performance) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Customer-loyalty-1-1.gif?height=630&name=Customer-loyalty-1-1.gif) ](https://www.more2.com/blog/blog_post/10-crm-quick-wins) ## [10 CRM quick-wins: emails to boost customer value and loyalty](https://www.more2.com/blog/blog_post/10-crm-quick-wins) May 20, 2021 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden) **Whenever I meet with marketing teams to discuss their email strategies, I hear this kind of thing:** [Read More](https://www.more2.com/blog/blog_post/10-crm-quick-wins) [1](https://www.more2.com/blog/tag/how-to/page/1) [2](https://www.more2.com/blog/tag/how-to/page/2) [**](https://www.more2.com/blog/tag/how-to/page/2)