Insights

Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...

Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...

Google’s Search and Shopping platforms are still the bedrock of most retailers’ digital revenue, from both new and existing customers. Like it or...