---
title: more2 Blog | Jose DeCarvalho
description: more2 news and insights
---

# **Insights**

## Jose DeCarvalho

### Recent Posts

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Blog%20images%20(1).png?height=630&name=Blog%20images%20(1).png) ](https://www.more2.com/blog/tracking-cart-and-check-out-abandonment-rate-in-google-analytics-4)

## [Tracking Cart and Check out Abandonment Rate in Google Analytics 4](https://www.more2.com/blog/tracking-cart-and-check-out-abandonment-rate-in-google-analytics-4)

 June 7, 2023 •[Jose DeCarvalho](https://www.more2.com/blog/author/jose-decarvalho)

Check out this short step-by-step guide on how to track cart and check-out abandonment rate in GA4 by more2's Head of Paid Search. You can also see...

[Read More](https://www.more2.com/blog/tracking-cart-and-check-out-abandonment-rate-in-google-analytics-4)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/GA4%20Blog%20Image.png?height=630&name=GA4%20Blog%20Image.png) ](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4)

## [How to add referral exclusions in GA4](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4)

 June 7, 2023 •[Jose DeCarvalho](https://www.more2.com/blog/author/jose-decarvalho)

Excluding referral traffic in Google Analytics 4 (GA4) can help improve the accuracy of your website's traffic data. Referral traffic refers to the...

[Read More](https://www.more2.com/blog/how-to-add-referral-exclusions-in-ga4)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_655321561_sml-1.jpg?height=630&name=shutterstock_655321561_sml-1.jpg) ](https://www.more2.com/blog/blog_post/the-end-of-googles-broad-match-modifier-and-why-we-care)

## [The end of Google’s Broad Match Modifier and why we care…](https://www.more2.com/blog/blog_post/the-end-of-googles-broad-match-modifier-and-why-we-care)

 March 4, 2021 •[Jose DeCarvalho](https://www.more2.com/blog/author/jose-decarvalho)

Google’s Search and Shopping platforms are still the bedrock of most retailers’ digital revenue, from both new and existing customers. Like it or...

[Read More](https://www.more2.com/blog/blog_post/the-end-of-googles-broad-match-modifier-and-why-we-care)

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