---
title: "Podcast: Paul Hayes, CEO of Seasalt Cornwall"
description: Seasalt is set to hit £100m in sales, learn how CEO Paul Hayes set the business up for growth and digital transformation and why they never discount.
image: https://www.more2.com/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-PodcastBanner_PH.jpg
---

# Podcast: Paul Hayes, CEO of Seasalt Cornwall

 December 14, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

**

[Podcast](https://www.more2.com/blog/tag/podcast)• [Digital](https://www.more2.com/blog/tag/digital)• [News](https://www.more2.com/blog/tag/news)• [Insight](https://www.more2.com/blog/tag/insight)

![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-PodcastBanner_PH.jpg?height=630&name=1500x500px-PodcastBanner_PH.jpg)

[Seasalt ](https://www.seasaltcornwall.com/)is having a moment. With 56% of sales coming from digital channels and a healthy future in international and domestic markets, the brand has become one of the biggest success stories of British retail in recent years - and sales are expected to hit £100m by the end of January 2022. Not bad for a business that started life selling workwear to local farmers and fishermen. 

In this episode of the Industry Leaders Podcast, Sorcha O'Boyle caught up with Seasalt CEO Paul Hayes to learn more about how he positioned the brand for growth, why they avoid discounting and what lies in store for Seasalt in the future.

 

Listen to the full episode here:

 

Want to see how you can grow like Seasalt? Or want to learn more about anything you heard here?

 

Get in touch!

Share This: [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.more2.com%2Fblog%2Fpodcast-paul-hayes-ceo-of-seasalt-cornwall) [**](https://twitter.com/intent/tweet?text=&url=https%3A%2F%2Fwww.more2.com%2Fblog%2Fpodcast-paul-hayes-ceo-of-seasalt-cornwall) [**](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.more2.com%2Fblog%2Fpodcast-paul-hayes-ceo-of-seasalt-cornwall&title=&source=www.more2.com) [**](https://pinterest.com/pin/create/button/?url=https://www.more2.com/blog/podcast-paul-hayes-ceo-of-seasalt-cornwall&media=&description=) [**](mailto:replaceme@please.com?&subject=Thought%20you%20might%20like%20this&body=https%3A%2F%2Fwww.more2.com%2Fblog%2Fpodcast-paul-hayes-ceo-of-seasalt-cornwall)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sorcha OBoyle",
    "url" : "https://www.more2.com/blog/author/sorcha-oboyle"
  },
  "dateModified" : "2023-07-27T14:26:11.731Z",
  "datePublished" : "2021-12-14T00:00:00.000Z",
  "headline" : "Podcast: Paul Hayes, CEO of Seasalt Cornwall",
  "image" : [ "https://www.more2.com/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-PodcastBanner_PH.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.more2.com/blog/podcast-paul-hayes-ceo-of-seasalt-cornwall",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.more2.com/hubfs/more2/More2%20Logo%20-%20Full%20colour-1.png"
    },
    "name" : "THIS IS GAIN Ltd"
  }
}
```