January 22, 2021 •Sorcha O'Boyle
The retail industry continues to trade through extraordinary conditions. And extraordinary conditions call for extraordinary thinking.
more2 is delighted to partner with the British Retail Consortium to develop a 3-part learning programme to equip retail leaders with practical skills they need to understand customer behaviour and improve commercial performance.
more2 CEO and founder, Kevin McSpadden, will guide CEOs, CFOs, board members and senior leaders through a detailed, innovative, and interactive course that will enable retail brands to deliver a digital-led, D2C transformation. Linking customer behaviour with commercial performance (without the jargon), alumni will learn the proven method crafted over 27 years and with 200 retail brands.
‘We only partner with the very best and we are delighted to be working with more2,’ said Lucy Crowther, Director of BRC Learning. ‘more2 have a long and successful history of helping retailers of all sizes adapt to the market and harness their customer data for growth. They bring clarity and pragmatism and deliver transformational results. I really like the way they work and engage, no fluff, no padding – just really good commercial content.”
Retailers today face 3 critical challenges:
What you’ll learn
Your customer is your key economic unit and your most important growth driver. Using a holistic, pragmatic approach, you will learn to:
Programme participants will take part in two interactive virtual workshops and will be given detailed takeaways and additional interactive content including videos, questionnaires, and suggested actions. 2 months after the course, participants will take part in an hour-long 1-1 consultation with Kevin to discuss their implementation of the course learnings and any additional support they may require.
The programme is the product of a lifetime’s experience in helping retail brands to grow. Underpinning the most successful brands in the market is a single-minded clarity of purpose and a relentless focus on the customer. By harnessing the potential of your customer database and aligning your business around your customer economics, you can be the catalyst for transformation in your brand.
The world is changing.
You can lead the change.