Wex is an established multichannel product retailer, selling cameras and accessories, offering best in class customer service, supported by Which?
How we helped Wex:
Direct Mailing Profit: Through direct mail, we evidenced a double-digit uplift in profit per active customer at key buying times.
Accurate Forecasting: Our long-term forecasting model has consistently provided projections within 7% of the actual revenue achieved.
Point Of Lapse mailing: This achieved an uplift in response of around 20% and was rolled out as an ongoing monthly mailing programme.