Strategic direction
and execution for
The difference we make
7%
forecasting error margin
20%
incremental mailing uplift
What we do
Dynamic communications
Set revenue targets using customer data and industry benchmarking
Growth strategies
Develop and execute holistic marketing strategies to deliver sustainable growth
Proved mailing efficacy
Acquire profitable new customers by testing and proving cold mailing strategies
Customer retention
Optimising email and housefile mailing campaigns to increase retention rates
Analysis and reporting
Measure and demonstrate incremental marketing impact
WEX needed to understand how customers were shopping across different products and brands to inform dynamic customer communications strategies and increase retention rates.
The Results
Point of lapse communications: Targeted communications strategies drive a 20% uplift in response rate and reduce customer lapsing.
Forecasting: Enhanced understanding of customers' behaviour enables us to build accurate forecasting models, giving WEX confidence in their sales plans and enabling long-term planning and growth.
Ready to see how we can help your brand to grow?