Founded by Sarah and Paul Howcroft in Skipton in 1972, Rohan has a long history of design and innovation. Proof of the pudding is in the eating and Rohan’s world-conquering proof first came in 1978 when Messner and Habeler used the Windlord Gwalhir Jacket to climb Everest without oxygen– the first time the mountain had been summited without bottled oxygen support. No mean feat.
Closer to home, Rohan’s clothing and equipment is just as well suited to your local hillwalking club or forest trail as it is to the wilds of the Himalayas. Based on the five principles of effortless travel (protective, lightweight, packable, easy to care for and versatile, for those not in the know), Rohan’s gear is made to last and created with the customer in mind. The brand’s subtle, thoughtful styling and scientific approach to innovation and product development has made it a firm favourite amongst hardcore adventurers and weekend walkers alike.
The customer is at the heart of Rohan’s business and more2 is delighted to help the team build on its success and deliver more customer-centric growth as the business continues its digital transformation.
“Rohan has such a brilliant story and a hugely passionate team,” said Kevin McSpadden, founder of more2. “Their understanding of the product is exceptional and we’re so excited to help them hit their ambitious growth targets and grow with the brand into the future.”
As one of the UK’s leading outdoor adventure brands, Rohan is a mainstay in the British retail landscape and is famous for the quality of its products and its passion for exploring the great outdoors.
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