Lulu Guinness partners with more2 to deliver scalable growth

May 20, 2021 Sorcha OBoyle

Iconic British brand Lulu Guinness has chosen more2 as their growth partner. Founded in 1989 by Lulu Guinness, the brand is best known and loved for its retro-flavoured accessories and red lip logo.

The team at Lulu Guinness have ambitious plans for future growth and have engaged more2 to help them deliver scalable growth online and give them confidence in their marketing investment. By simplifying their marketing mix and focussing on the channels which are proven to deliver profitable growth within their commercial model, Lulu Guinness is setting the scene for future growth with a modern marketing eco-system.

‘more2 are delighted that Lulu Guinness have chosen to partner with us,’ said Kevin McSpadden, CEO and founder of more2. ‘The team has created a fantastic brand which really resonates with their customers and we’re excited to be working with them as they scale and grow into the future.’

‘We are delighted to be partnering with more2 and its talented team of industry experts,’ said Sandra Mertens-Lustig, CEO of Lulu Guinness. ‘Undoubtedly, their data and commercial know-how will help the Lulu Guinness brand to accelerate its digital footprint and success.’


About Lulu Guinness

Founded in 1989, Lulu Guinness is a brand that leads by example. With its inimitable style and quirky design features, Lulu Guinness is the go-to choice for women including Kate Moss, Dita Von Teese and Emma Watson and has firmly established itself as a leader in the British fashion world.

About more2

We work with over 120 brands to provide confidence in their marketing strategy and accountability in its delivery. Our client directors are industry veterans, trusted mentors and expert advisors all rolled into one. Our technical delivery teams specialise in applying customer data to drive sustained revenue growth for retailers, ecommerce and any business selling direct to their customers.

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