Chapeau! chooses more2

March 5, 2021 Sorcha OBoyle

Cycling brand Chapeau! has chosen more2 to support its ambitious growth plans. Founded in 2010, Chapeau! is guided by a philosophy of passion, inclusivity, and timeless style. With its focus on delivering the best quality cycling gear for all riders, Chapeau! caters for the fair-weather cyclist as well as the mamil (otherwise known as the middle-aged man in lycra, if you’re wondering). The brand is on a mission to prove that cycling need not be an elitist, individual sport – the team is passionate about embracing the joy of cycling and helping their customers feel great, look sharp, and have fun!

With their in-depth expertise on all things cycling and their genuine passion for the customer experience, the team at Chapeau! have brought exciting growth to the brand and more2 are delighted to help them build on their performance.

“Chapeau! is such an exciting business and we’re delighted that the team has chosen more2 to help them grow,” said Kevin McSpadden, CEO and founder of more2. “They have a brilliant brand and a great appetite for growth. And even more importantly, Chapeau! really understands what their customers need from a modern cycling brand. We’re really looking forward to working together.”


About Chapeau!

A truly modern cycling brand, Chapeau! creates high-performance cycling clothing suitable for the cycling enthusiast as well as the first timer. Designed to look and feel as good on the bike as at the coffee stop, Chapeau!’s gear is truly cyclist-centred and created to celebrate the joy of cycling.


About more2

We work with over 100 brands to provide confidence in their marketing strategy and accountability in its delivery. Our client directors are industry veterans, trusted mentors and expert advisors all rolled into one. Our technical delivery teams specialise in applying customer data to drive sustained revenue growth for retailers, ecommerce and any business selling direct to their customers. 

Fancy a chat about how we can help your brand to grow? Drop us a line at!


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