UK marketers are set to spend 62% of their budget online by 2020.
With the success of your online marketing largely in the hands of the advertiser, it has never been more important to understand what it costs to recruit and retain through performance marketing.
Sharing our learnings from working with over 120 clients and as Google and Facebook premium partners, we will be deep diving in how to successfully deliver on performance marketing. Exploring the true incremental impact on your revenue, we will deliver insights on how to get the most out of your budget.
We will be uncovering the science behind measurement and dispelling the myths associated with classic attribution.
A select gathering of senior marketers, we aim for you to leave the session with the tools to uncover your true cost of acquisition no matter the channel, understanding where you should be spending in the most profitable way.