Oh yes! Ann Summers chooses more2

October 8, 2021 Sorcha OBoyle

Easily one of the most recognisable (and joyful) brands on the British High Street and beyond, Ann Summers is the definition of a heritage brand that has embraced digital transformation and emerged as a truly future-focussed, omni-channel business.

Never one to shy away from experimentation and innovation, Ann Summers was one of the first businesses to see the potential of online shopping when it launched its online store in 1999. An innately customer-centric brand, Ann Summers is dedicated to empowering its customers and championing pleasure positivity across all ages and demographics – and having fun along the way. Proudly supportive of gender equality in the workplace, Ann Summers is a business led by women for women with a strong store footprint, a thriving online business and a growing wholesale model and more2 is thrilled to partner with the Ann Summers team to help them achieve their ambitious growth targets.

“We’re incredibly proud that Ann Summers has chosen more2 to be their new growth partner,” said Kevin McSpadden, founder of more2. “The team at Ann Summers are hugely talented and truly passionate about their mission, they’ve embraced digital transformation and customer-centricity from the very beginning so we’re hugely excited to help them build a future-proof and sustainable model for growth – we’re so proud that Ann Summers has trusted more2.”


About Ann Summers

Founded by David Gold in 1979, Ann Summers is an iconic omni-channel British retailer. Fiercely customer-centric and a proud advocate of sex positivity, the business has weathered the shift to an omni-channel model by keeping the customer at the heart of every business decision.

About more2

We work with over 100 brands to provide confidence in their marketing strategy and accountability in its delivery. Our client directors are industry veterans, trusted mentors and expert advisors all rolled into one. Our technical delivery teams specialise in applying customer data to drive sustained revenue growth for retailers, ecommerce and any business selling direct to their customers. 


Listen to Maria Hollins, joint-MD of Ann Summers on the Industry Leaders Podcast

Learn what inspires Maria, what she learned during her time at ASOS, and what advice she'd give her younger self. 


Have a question? Or fancy a chat about how more2 can help your brand to grow? Get in touch, we’d love to hear from you!


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