Strategic direction
and execution for 

 
Wex-White
 

The difference we make

 

7%

forecasting error margin

20%

incremental mailing uplift

What we do

Dynamic communications

Set revenue targets using customer data and industry benchmarking

Growth strategies

Develp and execute holistic marketing strategies to deliver sustainable growth

Proved mailing efficacy

Acquire profitable new customers by testing and proving cold mailing strategies

Customer retention

Optimising email and housefile mailing campaigns to increase retention rates

Analysis and reporting

Measure and demonstrate incremental marketing impact

WEX needed to understand how customers were shopping across different products and brands to inform dynamic customer communications strategies and increase retention rates. 

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The Results

Point of lapse communications: Targeted communications strategies drive a 20% uplift in response rate and reduce customer lapsing.

Forecasting: Enhanced understanding of customers' behaviour enables us to build accurate forecasting models, giving WEX confidence in their sales plans and enabling long-term planning and growth.

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Ready to see how we can help your brand to grow?

 

Get in touch!

 

We work with over 100 brilliant brands to help them grow quickly, sustainably, and profitably.

We're proud of the work we do and the results we deliver - get in touch today and let's see how we can help you!