You can’t make confident decisions if your source of truth is flawed.
Businesses are awash with different measurements that don’t reconcile. Clicks. Visits. Campaign revenues. We build a robust picture of your economics that is rooted in your consumer interactions.
We focus on true incremental growth. Using statistically robust control audiences we measure your success with clarity, we help you to make better investment decisions.
Measurement. Data. Tracking. Dashboards. There has never been a time when more information has been widely available in the marketing field. Yet decision making has never been harder.
The 80/20 rule is never more true than in retail.
Retailers big and small know that a very high proportion of revenue (excluding new customers) comes from a very small number of customers. It is crucial therefore that we find ways to keep these customers loyal and nurture new customers to find new loyal customers.
Both marketing and finance can benefit from learning to understand one another better. For marketing professionals, the motive isn’t just to secure more funds for your projects – it’s also about feeling confident that your initiatives will translate into big profits.
Any growing business is full of smart, busy people, working hard to deliver their vision and hit targets. But how do you work out which ideas and plans to prioritize? What’s going to deliver you the biggest, quickest wins and deliver growth?
We get what we measure.
And what we measure drives our actions, behaviours and – most importantly – our decisions.