From outputs to outcomes: Is advertising adding value to your business?

Measurement. Data. Tracking. Dashboards. There has never been a time when more information has been widely available in the marketing field. Yet decision making has never been harder.

7 ways to develop brand loyalists

The 80/20 rule is never more true than in retail. 

Retailers big and small know that a very high proportion of revenue (excluding new customers) comes from a very small number of customers. It is crucial therefore that we find ways to keep these customers loyal and nurture new customers to find new loyal customers. 

Parlez-vous finance? Why marketers must learn to speak the language of cash-flow.

Both marketing and finance can benefit from learning to understand one another better. For marketing professionals, the motive isn’t just to secure more funds for your projects – it’s also about feeling confident that your initiatives will translate into big profits.

How to: Identify the activities that will have the biggest impact on growth.

Any growing business is full of smart, busy people, working hard to deliver their vision and hit targets. But how do you work out which ideas and plans to prioritize? What’s going to deliver you the biggest, quickest wins and deliver growth?

The Missing Measurement

We get what we measure.
And what we measure drives our actions, behaviours and – most importantly – our decisions.