To make confident decisions, execute more intelligent and profitable campaigns and measure confidently, you need a single source of truth.
Without changing any of your systems or solution, we build you a best in class Customer Data Platform, integrating all relevant data sources – empowering and future proofing you.
We interpret your data into actions that make commercial sense. Unrestrained by limited systems capabilities, you have the power of machine learning and data analysts with experience of working with over 200 clients just like you.
Driving sustainable business growth, we uncover what drives your customer’s behaviour and predict their future actions with accuracy. With unrivalled market experience and data science, we focus not just on new customer acquisition, but making every customer more valuable to you.
Measurement. Data. Tracking. Dashboards. There has never been a time when more information has been widely available in the marketing field. Yet decision making has never been harder.
The 80/20 rule is never more true than in retail.
Retailers big and small know that a very high proportion of revenue (excluding new customers) comes from a very small number of customers. It is crucial therefore that we find ways to keep these customers loyal and nurture new customers to find new loyal customers.
Both marketing and finance can benefit from learning to understand one another better. For marketing professionals, the motive isn’t just to secure more funds for your projects – it’s also about feeling confident that your initiatives will translate into big profits.
Any growing business is full of smart, busy people, working hard to deliver their vision and hit targets. But how do you work out which ideas and plans to prioritize? What’s going to deliver you the biggest, quickest wins and deliver growth?
We get what we measure.
And what we measure drives our actions, behaviours and – most importantly – our decisions.