Well targeted, commercially successful campaigns which scale are critical to a successful growth strategy.
We start with your customer data, understand your customer economics and behavioural and commercial differences between your customer segments. We plan and execute your campaign targeting and measurement better. We remove campaign silos and focus on driving incremental improvement across each customer segment, giving you confidence to invest and scale.
This customer data led approach is ever more critical if you want to win in the new consumer economy. Facebook, Google, Email and Direct Mail all rely on a customer data-led approach to thrive. It’s why Facebook has awarded us one of only 12 agency partners in the UK with their Premium Partner status, why the smartest (and largest) direct mailers employ us and how we have helped our clients improve the performance of their email channel.
Across every channel, we establish your goals and work with you to build and execute your plan, from segmentation and test plans, right through to execution and measurement.
With robust segmentation and modelling, we target the right customer, at the right time, giving you a clear, measurable return on your marketing investment.
This year we have that rare thing: five Saturdays in February. To give you some context, this hasn’t happened since Microsoft released Windows 3.1 and Nirvana’s Nevermind was top of the charts – anyone remember that?
Roses are red, violets are blue, love your customers and they’ll love you!
We ran a Social Advertising Masterclass recently with attendees from beauty, interiors, fashion and travel brands. Pretty different industries with pretty different problems, right?
The dust has settled after the festive peak so now’s a good time to look at what worked and what didn’t.