Well targeted, commercially successful campaigns which scale are critical to a successful growth strategy.
We start with your customer data, understand your customer economics and behavioural and commercial differences between your customer segments. We plan and execute your campaign targeting and measurement better. We remove campaign silos and focus on driving incremental improvement across each customer segment, giving you confidence to invest and scale.
This customer data led approach is ever more critical if you want to win in the new consumer economy. Facebook, Google, Email and Direct Mail all rely on a customer data-led approach to thrive. It’s why Facebook has awarded us one of only 12 agency partners in the UK with their Premium Partner status, why the smartest (and largest) direct mailers employ us and how we have helped our clients improve the performance of their email channel.
Across every channel, we establish your goals and work with you to build and execute your plan, from segmentation and test plans, right through to execution and measurement.
With robust segmentation and modelling, we target the right customer, at the right time, giving you a clear, measurable return on your marketing investment.
You can do all the fancy marketing you like but if it’s losing you money then you’re just being a busy fool. And no-one wants that. So what should you do?
Air miles have long been both a covetable status symbol for consumers and a great way for airlines to reward their guests. The phenomenon is such that a Hollywood myth has sprung up claiming that fliers who hit 10 million air miles are given lifetime executive status and get their name on a plane.
Customer reactivation is a great way to keep building your volume of active customers. And it’s much less expensive than acquiring new customers. Win-win.
Identifying which solution is right relies on you having a real understanding of the root cause of your challenges, identifying new opportunities, and measuring your success against the right metrics – and not just the ones native to your technology stack.
For every struggling retailer facing administration there is a company like Joules Clothing or Hush that continues to deliver double-digit growth. So what can the travel industry learn from these companies?