The 7 Best Ways to Reactivate Customers

Customer reactivation is a great way to keep building your volume of active customers. And it’s much less expensive than acquiring new customers. Win-win.

Why more Martech is not the answer

Identifying which solution is right relies on you having a real understanding of the root cause of your challenges, identifying new opportunities, and measuring your success against the right metrics – and not just the ones native to your technology stack.  

Trading through difficult conditions: 6 ways travel can learn from retail

For every struggling retailer facing administration there is a company like Joules Clothing or Hush that continues to deliver double-digit growth. So what can the travel industry learn from these companies? 

From outputs to outcomes: Is advertising adding value to your business?

Measurement. Data. Tracking. Dashboards. There has never been a time when more information has been widely available in the marketing field. Yet decision making has never been harder.

7 ways to develop brand loyalists

The 80/20 rule is never more true than in retail. 

Retailers big and small know that a very high proportion of revenue (excluding new customers) comes from a very small number of customers. It is crucial therefore that we find ways to keep these customers loyal and nurture new customers to find new loyal customers.