A British institution founded over 70 years ago and experiencing global success, Farrow & Ball is an established multinational paint manufacturer and retailer, with revenue of over £80m.
They wanted our help in approaching their next stage of growth, against a backdrop of increased online purchasing.
We started working as an extension to their Marketing Team, to bring a more fact-based, customer-led approach to growth. This drove offline purchases as well as online, and developed the direct relationship with the customer, reflecting the knowledge and expertise for which Farrow & Ball are renowned.
How we helped Farrow & Ball:
Direct mail has consistently proven to drive incremental value.
Both email opt-in and revenue increased through staff training, customer insight and communications.