“Pure Collection is a fantastic brand with great vision and ambition,” said Kevin McSpadden, CEO and Founder of more2. “We are delighted to be working with their talented team as they scale their direct growth.”
The in-house team at Pure Collection are working closely with more2 to create truly customer-centric and omni-channel marketing campaigns, within their customer economics. As a longstanding partner of WoolOvers, more2 are proud to have been chosen as Pure Collection’s partner as the brand moves into the next phase, having successfully adapted to the challenges posed by the Covid-19 pandemic.
WoolOvers CEO Mike Lester said “WoolOvers have been working with more2 for nearly 3 years, so when we acquired the Pure Collection brand they were a natural choice to partner with. more2 have been instrumental in guiding our analysis and use of our marketing data. They have worked quickly to provide an actionable view of data so we have been able to launch a direct marketing campaign within a few months of acquiring the brand.”
About Pure Collection
Founded in 2002, Pure Collection is a leading online and direct cashmere retailer. The brand works exclusively with their goat herders to guarantee the highest quality sustainable cashmere and beautiful craftsmanship. Following the acquisition by WoolOvers in early 2020, Pure Collection released its autumn/winter 21 collection last week, its first collection under new management.
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