In 2020, UK advertisers are set to spend £16.21 billion on digital ads..

But if our biggest platforms are marking their own homework, how can we make informed decisions on where to invest our marketing budget?

We are hosting a masterclass for senior marketers focused on customer acquisition, retention and measurement through Facebook and Instagram.

This event will be hosted by our Head of Digital Audience Activation and Chief Data Scientist. We will be sharing learning from working with over 140 brands, and as Google and Facebook premium partners, arming you with the strategies you need deliver the most profitable revenue on paid social.

On the agenda:

• Facebook, Google and Instagram: The Gatekeepers to your business growth
• Essential strategies for calculating the incremental impact of your activity
• Why ROI and ROAS isn’t serving you
• Considerations for audience selection and segmentation
• How to deliver the biggest revenues and get the most out of your budget
• Seasonal activity – get ahead of the competition for Cyber Weekend and Christmas

Spaces are limited to 20 and are reserved for brand side marketers. This event is free and breakfast will be provided.