British skincare brand By Sarah London has partnered with more2 to drive online growth. Created by sisters Lauren and Sarah Murrell in 2017, By Sarah London has already established its reputation as a leading skincare brand and more2 is delighted to join them as they take on the next phase of their growth journey.
The story of By Sarah London comes from a real, personal need for curated, organic, and plant-based skincare. During her recovery from leukaemia, Lauren struggled to find skincare products that didn’t irritate her skin with mass-produced, chemical ingredients. To help, her sister Sarah created her own cold-pressed blends using only natural, organic ingredients and By Sarah London was born.
Founded on principles of transparency and sustainability, By Sarah London is now a multi-award-winning brand whose accolades include The Beauty Shortlist’s Best Facial Oil (three years in a row) for their cult classic Organic Facial Oil. With a small, dedicated team and big ambitions, By Sarah London is one of the most exciting skincare brands to emerge in recent years and has already established itself as a leader in a busy market.
‘We’re delighted to be working with Sarah, Lauren and their team. With such a strong product offering and their dedication to delivering ethical, sustainable skincare for their customers, By Sarah London is well on the way to becoming a true staple of the skincare industry and more2 is looking forward to working with them as they grow,’ said Kevin McSpadden, CEO and Founder of more2.
About By Sarah London
By Sarah London is on a mission to bring greater clarity, authenticity, and simplicity to skincare. As the only UK skincare brand to display the full list of ingredients on the front label across the entire collection, By Sarah London uses only natural, organic plant oils in their beautiful skincare products, many of which are best-sellers and have been featured in Vogue, Glamour and Marie Claire.
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