Whenever I meet with marketing teams to discuss their email strategies, I hear this kind of thing:
‘We’ve been asked to improve email revenue.’
‘We’re already working flat-out, finding and building content for the 5 emails a week we do now!’
‘Customer unsubscribes are increasing. They don’t like being bombarded with emails.’
‘We’re much more promotional than before, but how else can we improve response?’
How to resolve these issues? Automated Customer Relationship Management strategies. The beauty of automated email triggers is that they’re relevant, targeted and well-timed communications – with response rates 2 – 3 times better than standard communications. They might take some time to set up and require some creative updating, but unlike most campaigns, they run with minimal upkeep, maintaining customer engagement and boosting email revenue. What’s not to like?