---
title: more2 Blog | Digital (2)
description: Digital | more2 news and insights (2)
---

# **Insights**

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_485544973-1.png?height=630&name=shutterstock_485544973-1.png) ](https://www.more2.com/blog/blog_post/how-can-high-street-brands-turn-their-digital-share-of-revenue-on-its-head)

## [How can high street brands turn their digital share of revenue on its head?](https://www.more2.com/blog/blog_post/how-can-high-street-brands-turn-their-digital-share-of-revenue-on-its-head)

 May 24, 2021 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson)

During the past year, we have seen and heard of the massive acceleration in consumers shopping online. Notably, McKinsey called it the quickening – [...](https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening)

[Read More](https://www.more2.com/blog/blog_post/how-can-high-street-brands-turn-their-digital-share-of-revenue-on-its-head)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_716147989-1.jpg?height=630&name=shutterstock_716147989-1.jpg) ](https://www.more2.com/blog/blog_post/4-online-tips-from-a-brand-side-cmo)

## [Peak trading: 4 tips from a brand-side CMO](https://www.more2.com/blog/blog_post/4-online-tips-from-a-brand-side-cmo)

 May 20, 2021 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson)

Peak is a challenge, even at the best of times. However, the beauty of peak is that we know customers are open to trying new brands and those who...

[Read More](https://www.more2.com/blog/blog_post/4-online-tips-from-a-brand-side-cmo)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/blog-222-1.jpg?height=630&name=blog-222-1.jpg) ](https://www.more2.com/blog/blog_post/digital-performance-masterclass-digital-dos-and-donts)

## [Digital Performance Masterclass: Digital Dos and Don’ts](https://www.more2.com/blog/blog_post/digital-performance-masterclass-digital-dos-and-donts)

 May 20, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

Curiosity is an important weapon in the marketer’s arsenal. Marketers tend to be inquisitive, creative (and competitive!) people who enjoy learning...

[Read More](https://www.more2.com/blog/blog_post/digital-performance-masterclass-digital-dos-and-donts)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_517368652_sml-1.jpg?height=630&name=shutterstock_517368652_sml-1.jpg) ](https://www.more2.com/blog/blog_post/the-grand-re-opening-round-3)

## [The Grand Re-opening (Round 3!)](https://www.more2.com/blog/blog_post/the-grand-re-opening-round-3)

 May 19, 2021 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson)

With the news that non-essential retail stores should re-open from 12th April (26th if you’re north of the border), it has been an exciting week! All...

[Read More](https://www.more2.com/blog/blog_post/the-grand-re-opening-round-3)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_655321561_sml-1.jpg?height=630&name=shutterstock_655321561_sml-1.jpg) ](https://www.more2.com/blog/blog_post/the-end-of-googles-broad-match-modifier-and-why-we-care)

## [The end of Google’s Broad Match Modifier and why we care…](https://www.more2.com/blog/blog_post/the-end-of-googles-broad-match-modifier-and-why-we-care)

 March 4, 2021 •[Jose DeCarvalho](https://www.more2.com/blog/author/jose-decarvalho)

Google’s Search and Shopping platforms are still the bedrock of most retailers’ digital revenue, from both new and existing customers. Like it or...

[Read More](https://www.more2.com/blog/blog_post/the-end-of-googles-broad-match-modifier-and-why-we-care)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/80-is-the-new-60-1.jpg?height=630&name=80-is-the-new-60-1.jpg) ](https://www.more2.com/blog/blog_post/80-is-the-new-60)

## [80 is the new 60](https://www.more2.com/blog/blog_post/80-is-the-new-60)

 February 18, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

A lot can change in a year.

[Read More](https://www.more2.com/blog/blog_post/80-is-the-new-60)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/ducks-in-a-row-1.jpg?height=630&name=ducks-in-a-row-1.jpg) ](https://www.more2.com/blog/blog_post/how-to-get-your-ducks-in-a-row)

## [How to: Get your ducks in a row](https://www.more2.com/blog/blog_post/how-to-get-your-ducks-in-a-row)

 February 3, 2021 •[Kevin McSpadden](https://www.more2.com/blog/author/kevin-mcspadden)

I have good news and bad news.

[Read More](https://www.more2.com/blog/blog_post/how-to-get-your-ducks-in-a-row)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_1763373869-1.jpg?height=630&name=shutterstock_1763373869-1.jpg) ](https://www.more2.com/blog/blog_post/a-physical-connection-in-a-digital-first-world)

## [A physical connection in a digital-first world](https://www.more2.com/blog/blog_post/a-physical-connection-in-a-digital-first-world)

 January 25, 2021 •[Nick Rawlings](https://www.more2.com/blog/author/nick-rawlings)

In the past year, we’ve helped nearly 100 retailers continue their digital transformation, through harnessing their customer data both on- and...

[Read More](https://www.more2.com/blog/blog_post/a-physical-connection-in-a-digital-first-world)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/data-has-better-idea-scaled-1.jpg?height=630&name=data-has-better-idea-scaled-1.jpg) ](https://www.more2.com/blog/blog_post/lead-the-change-launching-more2-learning)

## [Lead the change: launching more2 learning](https://www.more2.com/blog/blog_post/lead-the-change-launching-more2-learning)

 January 22, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

The retail industry continues to trade through extraordinary conditions. And extraordinary conditions call for extraordinary thinking.

[Read More](https://www.more2.com/blog/blog_post/lead-the-change-launching-more2-learning)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_260922872-1.jpg?height=630&name=shutterstock_260922872-1.jpg) ](https://www.more2.com/blog/blog_post/5-minutes-with-jose-de-carvalho-head-of-search)

## [5 minutes with… José De Carvalho, Head of Search](https://www.more2.com/blog/blog_post/5-minutes-with-jose-de-carvalho-head-of-search)

 October 19, 2020 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

**José De Carvalho** is more2’s Head of Search and is a wizard in all things PPC. As the shift to online channels continues and consumers prepare for one...

[Read More](https://www.more2.com/blog/blog_post/5-minutes-with-jose-de-carvalho-head-of-search)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_1714421299-1.jpg?height=630&name=shutterstock_1714421299-1.jpg) ](https://www.more2.com/blog/blog_post/planning-for-peak-with-more2-and-facebook)

## [On Demand: Planning for Peak with more2 and Facebook](https://www.more2.com/blog/blog_post/planning-for-peak-with-more2-and-facebook)

 September 28, 2020 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

Peak is coming.

[Read More](https://www.more2.com/blog/blog_post/planning-for-peak-with-more2-and-facebook)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Planning_for_peak-1.jpg?height=630&name=Planning_for_peak-1.jpg) ](https://www.more2.com/blog/blog_post/planning-for-peak-how-to-make-facebook-and-instagram-work-for-you)

## [Planning for peak: How to make Facebook and Instagram work for you](https://www.more2.com/blog/blog_post/planning-for-peak-how-to-make-facebook-and-instagram-work-for-you)

 September 8, 2020 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle)

Preparations for peak are already well underway and although the world feels very different this year, customer behaviour indicates that seasonality...

[Read More](https://www.more2.com/blog/blog_post/planning-for-peak-how-to-make-facebook-and-instagram-work-for-you)

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