--- title: more2 Blog | Digital description: Digital | more2 news and insights --- # **Insights** [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-PodcastBanner_PH.jpg?height=630&name=1500x500px-PodcastBanner_PH.jpg) ](https://www.more2.com/blog/podcast-paul-hayes-ceo-of-seasalt-cornwall) ## [Podcast: Paul Hayes, CEO of Seasalt Cornwall](https://www.more2.com/blog/podcast-paul-hayes-ceo-of-seasalt-cornwall) December 14, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) [Seasalt ](https://www.seasaltcornwall.com/)is having a moment. With 56% of sales coming from digital channels and a healthy future in international and domestic markets, the brand has... [Read More](https://www.more2.com/blog/podcast-paul-hayes-ceo-of-seasalt-cornwall) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_1924722107.jpg?height=630&name=shutterstock_1924722107.jpg) ](https://www.more2.com/blog/vanity-metrics-and-how-to-avoid-them) ## [Vanity metrics and how to avoid them](https://www.more2.com/blog/vanity-metrics-and-how-to-avoid-them) October 6, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) Pivot. Digital transformation. Personalisation. [Read More](https://www.more2.com/blog/vanity-metrics-and-how-to-avoid-them) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_751020352.jpg?height=630&name=shutterstock_751020352.jpg) ](https://www.more2.com/blog/industry-benchmarks-and-a-black-friday-sneak-peek) ## [Industry benchmarks (and a Black Friday sneak peek)](https://www.more2.com/blog/industry-benchmarks-and-a-black-friday-sneak-peek) September 22, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) Context is everything. To truly understand your brand’s performance, you need to be able to compare your performance metrics with your competitors’.... [Read More](https://www.more2.com/blog/industry-benchmarks-and-a-black-friday-sneak-peek) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/02_09_21_Client_Spotlight_ad_TUP_1500x500px_vs2.jpg?height=630&name=02_09_21_Client_Spotlight_ad_TUP_1500x500px_vs2.jpg) ](https://www.more2.com/blog/the-union-project-engages-more2) ## [The Union Project chooses more2](https://www.more2.com/blog/the-union-project-engages-more2) September 2, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) Founded in 2013, The Union Project is on a mission to inspire their community to buy less, to buy more conscientiously, and to invest in a more... [Read More](https://www.more2.com/blog/the-union-project-engages-more2) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/Peak-2021-1.jpg?height=630&name=Peak-2021-1.jpg) ](https://www.more2.com/blog/your-checklist-for-peak-2021) ## [Your checklist for peak 2021](https://www.more2.com/blog/your-checklist-for-peak-2021) August 26, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) How do you know you’re truly a direct-to-consumer brand?  [Read More](https://www.more2.com/blog/your-checklist-for-peak-2021) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/ios%2015%20feature.jpg?height=630&name=ios%2015%20feature.jpg) ](https://www.more2.com/blog/email-in-focus-what-to-do-about-apples-september-ios-15-update) ## [Email in focus: What to do about Apple’s iOS 15 Update](https://www.more2.com/blog/email-in-focus-what-to-do-about-apples-september-ios-15-update) August 6, 2021 •[Dean Morris](https://www.more2.com/blog/author/dean-morris) Disruption is the name of the game.  On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands (and... [Read More](https://www.more2.com/blog/email-in-focus-what-to-do-about-apples-september-ios-15-update) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_649116316.jpg?height=630&name=shutterstock_649116316.jpg) ](https://www.more2.com/blog/pass-the-parcel-why-subscriptions-are-the-future) ## [Pass the parcel: Why subscriptions are the future](https://www.more2.com/blog/pass-the-parcel-why-subscriptions-are-the-future) August 4, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) 26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last... [Read More](https://www.more2.com/blog/pass-the-parcel-why-subscriptions-are-the-future) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/shutterstock_659087314.jpg?height=630&name=shutterstock_659087314.jpg) ](https://www.more2.com/blog/digital-forum-3-tips-for-peak-planning) ## [Digital Forum: 3 tips for peak planning](https://www.more2.com/blog/digital-forum-3-tips-for-peak-planning) July 7, 2021 •[Chris Simpson](https://www.more2.com/blog/author/chris-simpson) It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from Westminster... [Read More](https://www.more2.com/blog/digital-forum-3-tips-for-peak-planning) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-NewPodcastBanner_IW%20(002).jpg?height=630&name=1500x500px-NewPodcastBanner_IW%20(002).jpg) ](https://www.more2.com/blog/the-industry-leaders-podcast-ian-watson-hotter-shoes) ## [The Industry leaders Podcast: Ian Watson, Hotter Shoes](https://www.more2.com/blog/the-industry-leaders-podcast-ian-watson-hotter-shoes) June 25, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) Hotter Shoes is one of the best examples of a brand that's getting digitalisation right. Faced with the realities of the pandemic in early 2020, CEO... [Read More](https://www.more2.com/blog/the-industry-leaders-podcast-ian-watson-hotter-shoes) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/supercharge%20summer%20sale%206%20tips.jpg?height=630&name=supercharge%20summer%20sale%206%20tips.jpg) ](https://www.more2.com/blog/6-ways-to-supercharge-your-sales-performance) ## [6 ways to supercharge your summer sale](https://www.more2.com/blog/6-ways-to-supercharge-your-sales-performance) June 24, 2021 •[Nick Rawlings](https://www.more2.com/blog/author/nick-rawlings) It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in late... [Read More](https://www.more2.com/blog/6-ways-to-supercharge-your-sales-performance) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/marvin-meyer-SYTO3xs06fU-unsplash.jpg?height=630&name=marvin-meyer-SYTO3xs06fU-unsplash.jpg) ](https://www.more2.com/blog/blog_post/why-more-martech-is-not-the-answer) ## [Why more Martech is not the answer](https://www.more2.com/blog/blog_post/why-more-martech-is-not-the-answer) June 23, 2021 •[Kevin Davis](https://www.more2.com/blog/author/kevin-davis) Conference season is finally over and my biggesttakeaway from this year will be the sheer number of marketing technology vendors hawking their... [Read More](https://www.more2.com/blog/blog_post/why-more-martech-is-not-the-answer) [![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/1500x500px-NewPodcastBanner_TB.jpg?height=630&name=1500x500px-NewPodcastBanner_TB.jpg) ](https://www.more2.com/blog/blog_post/the-industry-leaders-podcast-ted-bell) ## [The Industry Leaders Podcast: Ted Bell](https://www.more2.com/blog/blog_post/the-industry-leaders-podcast-ted-bell) June 3, 2021 •[Sorcha OBoyle](https://www.more2.com/blog/author/sorcha-oboyle) Freddie’s Flowers is a subscription business that brings beautiful flowers to homes all over the UK and beyond. This week, we sat down (virtually)... [Read More](https://www.more2.com/blog/blog_post/the-industry-leaders-podcast-ted-bell) [1](https://www.more2.com/blog/tag/digital/page/1) [2](https://www.more2.com/blog/tag/digital/page/2) [3](https://www.more2.com/blog/tag/digital/page/3) [**](https://www.more2.com/blog/tag/digital/page/2)