more2 joins the Sideshow Group

October 26, 2022 Sophie Colquhoun

more2 have joined Sideshow Group, one of the most exciting and fastest growing agency groups in the UK. 

We are delighted to join this group of leading digital and data driven marketing businesses, each nurturing truly exceptional people delivering outstanding, evidence-based results. We see tremendous opportunity for our clients and our people.

more2 brings market-leading expertise in customer data to the Group, and benefits from the diverse network of specialist partner agencies.

Sideshow Group now spans digital experience, UX design, creative, digital performance, data science, experimentation, transformation and proprietary customer data platforms.

We will continue to make the right choices for our valued clients, whilst benefiting from the expanded services and experience of the group.

more2 increases the headcount of the group from 740 to 850, with offices in the UK, Barcelona, Amsterdam and Vancouver.  

Georgina Hewitt, CEO of more2, said “We’re delighted to join Sideshow Group. Their commitment to putting evidence at the heart of everything they do, aligns perfectly with our focus on delivering measurable value for each of our clients.  

The cultural fit was clear from the very first meeting with Tony and has been reinforced in every interaction since. It’s clear we share a passion for making a difference for our clients and our people.  

We’re excited to bring our leading data science capabilities and DTC strategy experience to Sideshow Group and for our clients to benefit from the wider expertise and services this partnership will bring. 

Above all else, we know we are joining a group with strong values, and a culture that supports and enhances our own. We’re excited for the next stage of our journey; we know we are in great company.”  

Tony Hill, Chief Executive Officer of Sideshow Group said “I’m so pleased that more2 is joining Sideshow Group. This is a significant step forward in our ability to provide best-in-class data capabilities and supports our mission to use evidence to drive better performance.  

The experience and expertise across more2 will be beneficial to everyone at Sideshow Group and our clients.  

Best of all, I’ve really enjoyed getting to know Georgina and the rest of the management team, and I can’t wait to start working together.” 


Sideshow was advised by Lewis Silkin, 8 Advisory and Deloitte. more2 was advised by KPMG, CIL, BDO and Osborne Clarke.

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