The White Company renews with more2

February 12, 2021 Sophie Colquhoun

The White Company, one of the UK’s most iconic retail brands, has renewed its relationship with more2! Founded in 1994 as a mail-order homeware brand, The White Company is now a truly omni-channel international business.

The business has grown to become a leader in affordable luxury but its core mission has remained the same: to create beautifully-crafted products, primarily in white, and create joy in even the simplest of moments.

The customer experience is central to The White Company’s ethos; the strength of the brand’s identity comes from the simplicity of its style and the seamless customer experience the team creates across every channel.

more2 is proud to partner with The White Company to support the team as they create a truly customer-centric business model where every touchpoint is optimised to create a customer experience that is as recognisable as it is unforgettable.

‘We’ve always loved working with The White Company,’ said more2’s CEO, Georgina Hewitt. ‘Their focus has been on the customer experience from Day 1 and that relentless customer-centricity comes through at every turn. We’re delighted that the team have decided to retain us again, they have such a great brand, great products, and huge ambition – they’re a joy to work with.’

About The White Company

Proof that simple is beautiful, The White Company is on a mission to turn mundane moments into opportunities for real joy. With its classic, elegant designs, the brand is synonymous with affordable, pared-back luxury and never misses an opportunity to delight its customers.

About more2

We work with over 100 brands to provide confidence in their marketing strategy and accountability in its delivery. Our client directors are industry veterans, trusted mentors, and expert advisors all rolled into one. Our technical delivery teams specialise in applying customer data to drive sustained revenue growth for retailers, ecommerce and any business selling direct to their customers. 



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