Georgina Hewitt appointed CEO of more2

June 25, 2021 Sorcha OBoyle

more2 is delighted to announce that Georgina Hewitt has accepted the position of CEO.

Georgina is taking over the role from more2’s Founder Kevin McSpadden who will continue to play an active role in the company.

Founded in 2002, more2 is the leading data and marketing growth partner to over 100 brands. Georgina has been an integral part of the business for over 10 years and, as Client Strategy Director, has been deeply involved in the strategic decisions within the business. Georgina is passionate about building long term relationships and best-in-class delivery for more2’s clients.

Georgina will lead a growing team of over 100 people as more2 embarks on the next phase of its growth journey.

CEO Georgina Hewitt said:I am really honoured to take on the CEO role and have been proud to be part of the more2 story for the last 10 years. Working with some of the most ambitious, inquisitive, and challenging brands alongside the talented more2 team, I am excited for what the future holds.

Founder Kevin McSpadden said: I’m delighted that Georgina has accepted the role of CEO. Georgina is a strong, collaborative, and independent leader; she understands the business intimately and has earned the trust of colleagues, clients, and suppliers alike. I know how deeply she cares about our people, our culture, our clients, and our future. Businesses that renew are the ones that thrive. I’m excited about what is to come.

Since its foundation 19 years ago, more2 has become the growth partner to some of the world’s leading retail brands. Providing exceptional analytics and insights, innovative strategy and support and first-class campaigns across all channels, more2 is at the forefront of direct-to-consumer and retail marketing.

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