---
title: more2 Blog | John Knapman
description: more2 news and insights
---

# **Insights**

## John Knapman

### Recent Posts

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/NBA-BrandLoyalty-F-1.jpg?height=630&name=NBA-BrandLoyalty-F-1.jpg) ](https://www.more2.com/blog/blog_post/7-ways-to-develop-brand-loyalists)

## [7 ways to develop brand loyalists](https://www.more2.com/blog/blog_post/7-ways-to-develop-brand-loyalists)

 January 3, 2022 •[John Knapman](https://www.more2.com/blog/author/john-knapman)

The 80/20 rule is never more true than in retail.

[Read More](https://www.more2.com/blog/blog_post/7-ways-to-develop-brand-loyalists)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/freestocks-org-_3Q3tsJ01nc-unsplash.jpg?height=630&name=freestocks-org-_3Q3tsJ01nc-unsplash.jpg) ](https://www.more2.com/blog/blog_post/customer-life-time-value-one-size-doesnt-fit-all)

## [Customer Lifetime Value: One Size Doesn’t Fit All](https://www.more2.com/blog/blog_post/customer-life-time-value-one-size-doesnt-fit-all)

 May 20, 2021 •[John Knapman](https://www.more2.com/blog/author/john-knapman)

### One size doesn’t fit all

Have you ever tried one-size-fits-all jeans? T-shirts? Underwear? Even socks? They don’t fit, do they? Because if I know one...

[Read More](https://www.more2.com/blog/blog_post/customer-life-time-value-one-size-doesnt-fit-all)

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