---
title: more2 Blog | Jennifer Cunningham
description: more2 news and insights
---

# **Insights**

## Jennifer Cunningham

### Recent Posts

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/suhyeon-choi-tTfDMaRq-FE-unsplash-1.jpg?height=630&name=suhyeon-choi-tTfDMaRq-FE-unsplash-1.jpg) ](https://www.more2.com/blog/blog_post/beyond-air-miles)

## [Beyond Air Miles: The Importance of Guest Segmentation in Travel](https://www.more2.com/blog/blog_post/beyond-air-miles)

 December 17, 2019 •[Jennifer Cunningham](https://www.more2.com/blog/author/jennifer-cunningham)

**Air miles, and similar loyalty programmes, have long been both a covetable status symbol for consumers and a great way for airlines to reward their...**

[Read More](https://www.more2.com/blog/blog_post/beyond-air-miles)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/nils-nedel-ONpGBpns3cs-unsplash.jpg?height=630&name=nils-nedel-ONpGBpns3cs-unsplash.jpg) ](https://www.more2.com/blog/blog_post/trading-through-difficult-conditions-6-ways-travel-can-learn-from-retail)

## [Trading through difficult conditions: 6 ways travel can learn from retail](https://www.more2.com/blog/blog_post/trading-through-difficult-conditions-6-ways-travel-can-learn-from-retail)

 November 22, 2019 •[Jennifer Cunningham](https://www.more2.com/blog/author/jennifer-cunningham)

[Read More](https://www.more2.com/blog/blog_post/trading-through-difficult-conditions-6-ways-travel-can-learn-from-retail)

[![](https://www.more2.com/hs-fs/hubfs/More2%20website%20move%20images/Imported_Blog_Media/frank-busch-PzifgmBsxCc-unsplash.jpg?height=630&name=frank-busch-PzifgmBsxCc-unsplash.jpg) ](https://www.more2.com/blog/blog_post/how-to-identify-the-activities-that-will-have-the-biggest-impact-on-growth)

## [How to: Identify the activities that will have the biggest impact on growth](https://www.more2.com/blog/blog_post/how-to-identify-the-activities-that-will-have-the-biggest-impact-on-growth)

 October 14, 2019 •[Jennifer Cunningham](https://www.more2.com/blog/author/jennifer-cunningham)

Any growing business is full of smart, busy people, working hard to deliver their vision and hit targets.

[Read More](https://www.more2.com/blog/blog_post/how-to-identify-the-activities-that-will-have-the-biggest-impact-on-growth)

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